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Here are 5 steps to fix a suppressed Amazon listing:

The difficulty is that this requires sellers to consistently check back on their listings to ensure everything is up to date and running smoothly. Luckily, sellers can identify and correct suppressed listings without too much hassle. Any product listing without a defined category type.Any clothing or accessories item with a title longer than 80 characters.Any listing (excluding certain categories such as apparel, books, or shoes) without a detailed product description.Any product listing without at least one main image.In order to ensure product listings won’t be suppressed by Amazon, sellers should include all required product details and information.Ĭommon examples of missing or insufficient information that can lead to suppressed listings include: According to Amazon, these suppression guidelines are in place to make it easier for consumers to locate, research, and actually purchase products on its platform. Suppressed listings usually occur when a specific product listing doesn’t quite live up to Amazon’s rigorous standards. And suppressed listing means that Amazon customers can’t search for or find your product, immediately translating to lost revenue for every hour the listing is down until it is fixed. While there are plenty of steps sellers must take before listing products on Amazon, it’s important to note there is substantial work to be done while a product listing is live.Īll listings on Amazon must be constantly updated and maintained because, if any elements of a listing fail to meet Amazon’s requirements over time, it will be suppressed, deactivated, or your entire account suspended until the issue is resolved. It’s impossible to succeed on the platform with a “set it and leave it” strategy. What many retailers don’t realize, however, is that Amazon product listings require constant maintenance and upkeep. With over 60% of product searches beginning on Amazon, brands have realized it is imperative to utilize the platform to reach larger markets, move more merchandise, and create a widespread brand audience. When you start searching for a new product, where do you look first? Most likely you head to the Amazon marketplace, type in the most relevant keyword, and click-millions of products are at your fingertips.